Drive Awareness & Leads
Pay-Per-Click PPC Agency
Maximize your business’s growth with expert pay-per-click (PPC) management that drives targeted traffic, increases conversions, and delivers measurable results.
Our Process
Analysis
Before we move forward with setting up your campaigns, we will first do a thorough review of your current Google and/or Meta Campaigns to see what has and has not worked in the past. A lot of the times when we start working with a new partner, we can usually spot some simple errors fairly quickly that we can jump in and fix. This is only one step in the process of creating a comprehensive ppc strategy to maximize your return on investment.
01
Keyword & Competitor Research
Our team will do an in-depth analysis of current and potential keywords that serve your brand's intention and goals for your PPC campaigns. The goal is to find keywords with a valuable amount of traffic at the lowest cost to the advertiser. In addition, we will survey your competitors to see what marketing strategies they are using and how we can best leverage this to your advantage.
02
Account Set Up and Integrations
If you are looking to have ads running on Google, we will make sure that we have set up your Google Ads platform effectively so that we can make the most of your ppc advertising. This includes campaign, ad group and ad creation. The first 1-2 weeks will be a mix of keyword research, campaign build out and sharing our work with you to ensure that we are all on the same page. We will then get it all loaded so we can start seeing the strategy play out. In addition to Google Search, we also can run Performance Max campaigns, Display Campaigns, YouTube Ads and Paid Social. If you are looking for Paid Social, we work with Facebook, Instagram, Pinterest, Tik Tok and Reddit and provide set up for campaigns on these platforms. Paid social is when you pay advertising dollars to run ads and reach a wider audience that you may have not been able to reach with pure organic social media.
03
PPC Campaign Optimization
No matter what ppc strategy we agree to move forward with, all ppc campaigns need optimization and this is something our team works hard on. We are in our Ads accounts daily to ensure that we are keeping a close eye on the ads and how they are doing. Ad optimization is one of the most important parts of any advertising campaign.
04
Conversion Tracking and Reporting
Ultimately, we know you want to see results - and at 41 North Digital, we are all about delivering. Our campaign platforms will have tracking to ensure we know where your leads are coming from and where it makes the most sense to spend advertising dollars. You will know where your leads are coming from and how our Connecticut PPC Strategy works.
05
Connecticut’s Top Pay-Per-Click Agency
41 North Digital offers PPC services to get your brand and product in front of the right person at the right time. We tailor each of our PPC strategies to the individual needs and goals of the client. We craft a unique message tailored to where your customer is in the consumer journey. We hit consumers at all journey stages, from brand awareness to consideration, decision-making, and then remarketing to keep your consumer engaged.
We work closely with our clients to ensure that they have a tight marketing funnel that includes the ability to upsell and cross-sell their content to maximize their return on investment. We look at your website and product as a whole to ensure that every touchpoint is seamless.
Case Study: Ron's Cichlids - Scaling E-Commerce Success with 41 North Digital
Driving a 29% increase in traffic and 22% sales growth in 2023
Case Study: Paid Social Advertising for Men's Grooming Product Brand
In the six months that 41 North has run paid social for this men’s grooming brand, we have increased the marketing-attributed sales by 1,838%.
Pay-Per-Click Frequenty Asked Questions
-
Pay-per-click (PPC) marketing is a digital marketing channel that presents an opportunity for digital marketers to increase traffic and conversions for a business. You need a solid PPC strategy to spend your ad spend wisely. Intended searches drive search engines like Google. The algorithms want to ensure that what searchers are searching for they are getting - so you can’t just throw an ad into Google and expect it to convert. That’s what 41 North Digital is there for: to present strategy, optimization, and conversions for your business. We will assess your landing pages and ensure they will work for your intended conversions - if not; we can create landing pages that allow your ads to convert. We always want built-in conversion tracking and use analytics to fine-tune performance and deliver results to you each month.
When considering PPC, you often think about the paid search model, mainly Google Ads. However, pay-per-click goes beyond the Google search engine results page (SERPs) and Google Display Network. You can also run PPC Campaigns on Pinterest, Facebook, LinkedIn, and YouTube.
-
eCommerce Pay-Per-Click
We are experienced eCommerce PPC specialists. We use several different methods to drive traffic and sales to your online store. PPC is a very effective solution for driving sales because we can target those who are already in the market searching for your product. We don’t just put together ads and get them running; we make sure we are constantly optimizing your PPC ads, experimenting, and ensuring that we can catch leads and prospects at all points of the consumer journey.
PPC Management for contractors
41 North Digital has worked with many contractors to deliver quality leads. Our team has experience working with construction and remodeling companies, plumbers, home inspectors, landscaping companies and more. Raising brand awareness and getting leads for contractors takes more than just launching a PPC campaign. Your PPC agency needs to understand your ideal consumer and create a strategy that converts. We have results to prove our strategies work. Trust our team to deliver lead generation for your company and attract high-value leads at an affordable cost.
-
In Pay-Per-Click (PPC) advertising, you bid on specific keywords or target audiences. Platforms like Google or Facebook then evaluate ads based on your bid and the quality of your ad content to decide which ad to display. You only pay when someone clicks on your ad (PPC).
-
When creating a marketing strategy, you want to look at the four stages of the consumer journey: awareness, consideration, decision and loyalty. With PPC, we are able to leverage all of these different marketing stages. We can create ads at each stage of the funnel to keep your ideal consumer engaged. We want the consumer to know, like and trust you. that is why it is so important to be ready at each stage - to serve at all these different touchpoints. It’s important that your advertising not just stop after the awareness phase, or even the conversion stage.
-
Facebook advertising and Google Ads are not things you can just set up and automatically expect a return on. The Facebook algorithm is changing weekly, and we know the landscape. We can help you get the most out of your advertising budget.
We will track your ads every step of the way and ensure that they are continually updated and optimized. We will refine your targeting to achieve the highest return and results for our clients. Facebook advertising is not a “set it and forget it” platform. It is a dynamic, continually evolving advertising platform, and if you want to get the most out of your ad spend, you need to evolve with it.
-
Search Ads
Video Advertising
Display Advertising
Remarketing
Paid Social Ads
Sponsored Emails
-
PPC advertising gives your business a competitive edge with customizable budgets, precise targeting, and real-time performance insights. It allows you to:
Appear above organic results in searches
Outrank competitors
Reach audiences when they’re searching for you
Support other digital efforts like SEO
With an average ROI of 2:1, PPC is a powerful tool for boosting brand awareness, driving sales, and achieving your online growth goals.
-
PPC is a critical component of a robust lead generation strategy. It allows you to gain immediate visibility in search results, ensuring your ads are seen by individuals actively seeking your products or services. This targeted approach not only increases the likelihood of attracting high-quality leads but also provides measurable data that lets you optimize campaigns in real time. By strategically managing your budget, testing ad copy, and refining your keywords, PPC can deliver both quick results and long-term growth for your business. For a deeper dive into leveraging PPC for lead generation, check out our blog post on How PPC Advertising Can Transform Your Lead Generation Strategy.
Results-Driven PPC Advertising Near Me | Google Ads Partner
As leaders in digital advertising and marketing, we know how important having a strong brand message is with your audience. Our strategic campaigns start from the top down. We work to develop a plan for every part of your marketing funnel. Starting at brand awareness and creating a relationship with your potential consumers to gain trust as we nurture that relationship through your marketing funnel. We create touchpoints with consumers and your brands through search, display, video, photos, e-mail campaigns and other avenues where we can inform, educate, entertain and engage your audiences until they feel comfortable working with you. We deliver solid, qualified leads to your business and are constantly tracking what is working. We want to optimize so that you are able to scale your business and reinvest into your market to continue to grow at a rate that is comfortable to you and your business. We want to be with you ever step of the way!